The next generation expect more transparency and control over their giving, including the ability to connect emotionally with receivers by seeing the direct impact their contribution has made. As the majority of charitable donations come from an ageing population, fundraising approaches need to better engage new generations or significantly suffer.
But this doesn't take an army.All you need is Little Phil.
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Donors love seeing their donation in use and generally give more on proof of impact. We make it easy. Send an update like you would a quick text and we'll notify everyone that's apart of the campaign.
