Boost Your Fundraising Efforts with the Shop & Support App

Boost Your Fundraising Efforts with the Shop & Support App
Written by
Matias Salinas

As a nonprofit organisation, you know the importance of fundraising in supporting your mission and achieving your goals. With the rise of e-commerce, there is a new way to generate consistent and reliable funds for your organisation - the Shop & Support App powered by Little Phil.

Stats show that by the year 2040, almost 95% of transactions will occur online. For most online brands there are only a handful of ecommerce platforms they rely on to run their stores. One of the biggest and most popular ecommerce platforms in the world is Shopify with over 4 Million active stores worldwide.

Shopify usage statistics from

Shop & Support is a simple and effective way for e-commerce brands on Shopify to give back to their communities. By installing the app, brands can allow their customers to select a charity to support after they check out. A portion of each purchase made through the brand's website goes directly to the chosen charity.

Customer checking out on a store with the Shop & Support App active

So, how can you encourage e-commerce brands to install the app and select YOUR charity to support?

Here are some tips:

1. Reach out to e-commerce brands in your community

Start by identifying e-commerce brands in your community. Reach out to them and introduce your organisation and its mission. Explain how the Shop & Support app can help them give back to the community while increasing their customer base.

How can I identify Shopify brands online?

There is an extremely easy way to determine if the website you are on is built on Shopify. In fact it can be done in a click with a simple browser extension.

The one we reccommend is called Wappalyzer. You can install this extension by visiting their website and selecting the web browser you use.

Wappalyzer example on Shopify store
Google Chrome Wappalyzer example on a Shopify store

2. Provide information about the app

Educate e-commerce brands about the benefits of the Shop & Support app. Share information about how it works and how it can help them connect with their customers on a deeper level. Highlight the fact that the app is free to install and easy to use.

Shopify merchant selecting a default charity

Where can I find information about the Shop & Support App?

To make it easy for you to provide information about the Shop & Support App we have put together a list of handy links below:

  1. Information deck for Shopify Merchants
  2. Official Shopify App listing page (also the install link)
  3. Shopify Merchant Case Studies
  4. Official Media Release
  5. Pro Bono Australia Article

3. Showcase the impact:

Show e-commerce brands the impact that their support can have on your organisation and the community. Share stories and testimonials from those who have benefited from your organisation's work. This will help brands understand the importance of supporting your cause.

4. Offer recognition:

Offer recognition to e-commerce brands that support your organisation through the Shop & Support app. Highlight their support on your website, social media, and other marketing materials. This can help them gain exposure and build their brand while supporting a good cause.

In conclusion

The Shop & Support app is a great way for e-commerce brands to give back to their communities while increasing their customer base. By following these tips, you can encourage more e-commerce brands to install the app and select your organisation to support. Start reaching out today and start boosting your fundraising efforts!

This powerful tool is included for all paid Nonprofit Partners. Chat with us today to find out more.

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