Why We Need To Stop Knee Jerk Responses In Times of Crisis
The Not-For-Profit industry needs more consistent support. The community-run organisations that operate throughout the year to keep us safe are always planning, preparing, fundraising, and predicting how best to address the next major event. So why are we only showing them support during times of crisis? In a somewhat knee-jerk response, companies use these natural disasters and devastating news events to announce their support of charities and show goodwill.